Free Business Listing Sites in India and How to List Your Business

Local shops and service businesses get the most from Google and Justdial. B2B sellers should prioritise the marketplaces. See what Justdial is and how its listings work for the difference.

Justdial remains one of India's largest local discovery services. As of 30 June 2026 it reported 56.1 million active listings and 639,200 active paid campaigns (Business Today (opens in a new tab)), 192.9 million unique visitors in the quarter and 160.5 million ratings and reviews (JM Financial market news (opens in a new tab)). For a local business, that means many potential customers search there, and also that you compete with many listings in your category. A complete, well-reviewed listing stands out; a bare one disappears.

Justdial is one of the most valuable free listings an Indian local business can have. Its audience is large (192.9 million unique visitors in the June 2026 quarter) and its review base is deep, at 160.5 million ratings and reviews (JM Financial market news (opens in a new tab)). Customers can reach you by phone, web or app. The listing is free, and if you want more visibility later, Justdial offers monthly as well as annual packages through a self-serve flow (FY25 coverage (opens in a new tab)). A complete Justdial listing alongside Google Business Profile gives most local businesses strong coverage of how Indian customers search.

1. Prepare your business details

   Legal or trade name, full address with PIN code, one main phone number, email, website if any, hours, categories, GSTIN for B2B sites.

2. Claim or create the listing

   Search for your business first; a listing may already exist. Claim it rather than creating a duplicate.

3. Complete verification

   Sites verify by phone, SMS, email, video or postcard. Finish it, or the listing may stay hidden.

4. Add photos and services

   Real photos of the shop, products and team; a full list of products or services with prices where possible.

5. Keep it current

   Update hours, holidays and phone numbers; reply to reviews politely and promptly.

Google Business Profile is free and shows your business in Search and Maps (Google (opens in a new tab)). The essentials:

• Choose the most specific primary category, then add secondary categories you genuinely serve.
• Set your service area if you visit customers rather than receiving them.
• Add opening hours, including special hours for holidays.
• Upload real photos regularly: storefront, interior, products, team.
• Add products or services with short descriptions and prices.
• Use the Q&A and posts features to answer common questions.
• Ask satisfied customers for reviews, and reply to every review.

Business owners can list on Justdial for free (Crunchbase profile (opens in a new tab)). Search for your business on Justdial (opens in a new tab) first; if it is already listed, claim and correct it rather than adding a new one. Fill in categories, address, hours, photos and services. Justdial reported upgrading its self-serve flow so merchants can explore and choose plans themselves (FY25 coverage (opens in a new tab)), which also makes it easier to manage a free listing without a sales call. Respond quickly to enquiries that come through, because callers often contact several listings.

A good description says what you do, for whom, where, and why to choose you, in plain words customers use. For example: "Authorised Daikin and Voltas AC service in Kothrud, Pune. Installation, gas refilling and annual maintenance contracts for homes and offices. Same-day visits for calls before 2 pm." Avoid stuffing keywords; write for the person deciding whether to call.

Ratings and reviews influence whether a customer calls you or the next listing. Justdial alone reported 160.5 million ratings and reviews on its platform (JM Financial market news (opens in a new tab)). Ask every satisfied customer, at the moment they are happiest, with a direct link. Never buy or fake reviews: platforms remove them and it can damage trust permanently. Reply to negative reviews calmly, with a fix, because future customers read the reply as much as the complaint.

Listings with real, recent photos look active and trustworthy. A practical set for most businesses:

Add new photos every month. Avoid stock images; customers can tell, and it undermines trust.

Plumbers, electricians, pest control, tutors and other businesses that visit customers often don't want their home address shown. Google Business Profile lets service-area businesses define the areas they serve instead of showing an address (Google (opens in a new tab)). On other directories, list the areas you cover in your description and choose categories carefully so you appear for the right localities.

If you sell to businesses rather than consumers, local listings still help, but the emphasis changes. Business buyers often check a supplier on Google before calling, so a verified Google Business Profile with your factory or warehouse address, photos of production and stock, and accurate hours adds credibility to your marketplace listings. On Justdial, choose categories that reflect wholesale or manufacturing rather than retail, so trade buyers find you and retail customers expecting single units don't.

The B2B marketplaces' free tiers are listings in their own right. TradeIndia's app listing says sellers can add products for free (app listing (opens in a new tab)), IndiaMART lets sellers sign up as free sellers before buying paid services (IndiaMART help (opens in a new tab)), and JD Mart allows business registration through its app. Complete these with the same discipline as your local listings: exact specifications, price ranges, MOQs and real photos. See JD Mart vs IndiaMART for how the paid tiers differ.

For a screen-by-screen walkthrough of adding a business to Justdial, see our sister site JD Review's guide on how to add a business to Justdial free. For deciding later whether to upgrade, see Justdial paid vs free listing.

Free listings give you a presence. Paid packages typically buy higher placement or more leads in competitive categories. Justdial's annual report describes premium and non-premium memberships and monthly or annual subscriptions (Annual Report 2023-24 (opens in a new tab)). Pay only after your free listing is complete, test for a fixed period, and track calls and enquiries by source. Ask how a paid package changes placement in your exact category and area.