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JD Mart: An Independent Guide for Buyers and Sellers
Short answer
JD Mart is the B2B marketplace operated by Just Dial Ltd, launched in February 2021. Sellers publish product catalogues with prices and MOQs; buyers search, post requests for quotes and contact sellers by call, chat or enquiry, with an optional escrow payment mode. It is related to Justdial but separate from it: Justdial is for local search, JD Mart for trade buying. Seller pricing isn't published, and Justdial launched a new Super Sixer Pack for B2B sellers in July 2026, so get a written quote and test before committing.
- Operator
- Just Dial Ltd (Reliance group since 2021)
- For buyers
- Free search, RFQ, Get Best Price, free escrow
- For sellers
- Catalogue, leads, dashboard, verified stamp, 1% escrow fee
- Not published
- Seller price list, JD Mart-only usage figures
On this page
- What JD Mart is, and its relationship with Justdial
- JD Mart's strengths at a glance
- How buyers and sellers use JD Mart
- Product catalogue and supplier discovery
- Lead generation on JD Mart
- Seller onboarding
- Pricing research
- Reliability and trust
- JD Mart pros and cons
- How JD Mart compares
- Who should use JD Mart
- Getting started on JD Mart: a checklist
- JD Mart's place in Justdial's strategy
- Mistakes to avoid on JD Mart
- JD Mart and Justdial: using both
- What JD Mart users should expect in the first month
- Official JD Mart resources
- Frequently asked questions
- Sources
What JD Mart is, and its relationship with Justdial
Justdial describes JD Mart as an exclusive B2B portal for wholesale buying, with catalogues, communication tools, RFQs, seller tools, analytics, certification and 24x7 support (official page (opens in a new tab)). The apps are published by Just Dial Ltd (App Store (opens in a new tab)). Justdial's annual report lists JD Mart as its B2B marketplace, distinct from its local search service (Annual Report 2023-24 (opens in a new tab)), and Reliance Retail Ventures has controlled Just Dial since 1 September 2021 (investor relations (opens in a new tab)).
The relationship matters in two ways. JD Mart benefits from Justdial's reach: the company reported 192.9 million unique visitors in the June 2026 quarter (JM Financial market news (opens in a new tab)) and 56.1 million active listings (Business Today (opens in a new tab)). But most of that audience is local consumer search. JD Mart's own buyer and seller numbers are not published, so the parent's scale should be read as potential, not as JD Mart's audience. Full explanation: what is JD Mart and how it works.
JD Mart's strengths at a glance
| Strength | Why it matters | Source |
|---|---|---|
| Escrow, free for buyers | Lowers the risk of first orders with new suppliers, which helps sellers convert cautious buyers | FAQ (opens in a new tab) |
| Get Best Price and RFQ | Buyers get competing quotes fast; sellers receive ready-to-buy requirements | FAQ (opens in a new tab) |
| Justdial's scale | 192.9 million quarterly visitors and 56.1 million listings across the network | JM Financial (opens in a new tab), Business Today (opens in a new tab) |
| Financial strength of the parent | Profitable listed company with over ₹6,000 crore in cash and investments | JM Financial (opens in a new tab) |
| New seller packages | Super Sixer Pack with qualified leads and 3D catalogues (July 2026) | Business Today (opens in a new tab) |
| Seller dashboard | Real-time lead tracking and analytics | Google Play (opens in a new tab) |
| Verified and Trusted stamp | Helps genuine sellers stand out | App Store (opens in a new tab) |
How buyers and sellers use JD Mart
| Item | Buyers | Sellers |
|---|---|---|
| Discovery | Search categories; compare catalogues with specs, price and MOQ | Publish full catalogue to be found in category searches |
| Quotes | Post an RFQ or use Get Best Price for several quotations (FAQ (opens in a new tab)) | Respond to RFQs in your categories |
| Contact | Call, chat or send an enquiry | Receive lead notifications; track in dashboard (Google Play (opens in a new tab)) |
| Payment | Escrow free for buyers per FAQ | Escrow at 1% handling fee per FAQ, or direct payment |
| Trust | Look for JD Verified and Trusted stamp | Earn the stamp; collect ratings |
Product catalogue and supplier discovery
JD Mart's catalogue supports images, video, descriptions, specifications, pricing and minimum order quantity on each listing (official page (opens in a new tab)), and Justdial's July 2026 Super Sixer Pack was described as including premium 3D catalogues (Business Today (opens in a new tab)). For buyers, this means you can often judge fit before calling. For sellers, it means the quality of your listing directly shapes the quality of your enquiries: a listing with exact specifications, a price range and MOQ attracts buyers ready to order, while a vague one attracts price-checkers.
Lead generation on JD Mart
Leads arrive through catalogue enquiries, RFQs, Get Best Price requests and repeat buyers. The biggest levers are accurate categories, complete listings and fast replies. Our step-by-step guide covers registration, the catalogue checklist, reply templates and a weekly routine: how to get leads on JD Mart.
Seller onboarding
Sellers register through the app or website using a mobile number and business details, then build a catalogue. Have your GST details, address, categories and product data ready before you start. Decide carefully which categories you genuinely serve, because that choice decides which buyer requirements reach you. The registration section of how to get leads on JD Mart lists what you'll typically need.
Pricing research
The questions to ask, and a break-even method: is JD Mart worth it for sellers.
Reliability and trust
The platform is operated by a listed company and offers a JD Verified and Trusted stamp and escrow. Individual sellers still need checking, and escrow initial payments are not cancellable on demand according to the FAQ. Details, a buyer checklist and a table of checks by order size: is JD Mart reliable.
JD Mart pros and cons
Strengths
- Run by Just Dial Ltd, a listed company with public filings
- RFQ and Get Best Price help buyers compare quotes quickly
- Escrow option and shipping partner choice in the app
- Seller dashboard with lead tracking and analytics
- Connection to the wider Justdial business ecosystem
- Continued investment, including new seller packages in 2026
Limitations
- No public seller price list or lead allocation schedule
- JD Mart-specific buyer and seller numbers not disclosed
- Verification stamp criteria not published in sources reviewed
- Escrow cancellation terms favour the seller once paid
How JD Mart compares
| Question | JD Mart | IndiaMART | TradeIndia |
|---|---|---|---|
| Founded | 2021 | 1996 | 1996 |
| Lead allocation published? | No | Yes, weekly by plan (allocation (opens in a new tab)) | No |
| Escrow documented? | Yes | Not in sources reviewed | Not in sources reviewed |
| Free tier documented? | Registration available | Free seller account | Free product listing |
| Best read | What is JD Mart | JD Mart vs IndiaMART | JD Mart vs TradeIndia |
Who should use JD Mart
JD Mart is a strong candidate for wholesalers and distributors of standard, well-specified products; sellers who can answer enquiries quickly; businesses already working with Justdial; and buyers who want escrow on first orders with new suppliers. Sellers of highly engineered products with long sales cycles, export-led businesses, and sellers who need published lead allocations should compare alternatives first, and government suppliers need GeM (opens in a new tab).
Getting started on JD Mart: a checklist
For sellers
- Decide which categories you genuinely serve before registering.
- Have GST details, address and product data ready.
- List every product with a buyer-language title, specifications, price range, MOQ and real photos.
- Turn on lead notifications and assign someone to respond within minutes.
- Start a lead log recording source, product, quantity, city, reply time and outcome.
- Ask for paid package terms in writing, including the Super Sixer Pack if offered.
- Review results at 30 and 90 days before renewing.
For buyers
- Write a precise requirement: specification, quantity, delivery location and date.
- Use Get Best Price or an RFQ to collect several quotes.
- Compare quotes on landed cost, MOQ, lead time and terms.
- Verify the chosen supplier's GSTIN on the GST portal.
- Order a sample, then use escrow or staged payment for the first order.
- Keep every quote, chat and receipt.
JD Mart's place in Justdial's strategy
Justdial has consistently presented JD Mart as part of its growth plan. Analyst coverage in 2024 reported management's ambition for the B2B segment, driven by JD Mart, to grow towards a third of revenue (ICICI Securities (opens in a new tab)), and in July 2026 the company highlighted the new JD Mart Super Sixer Pack as part of efforts to strengthen its B2B commerce platform (Business Today (opens in a new tab)). For sellers, that suggests continued investment and new packages; it doesn't tell you what results to expect in your category. For buyers, it suggests the platform's tools, including escrow and quote comparison, are likely to keep developing.
Mistakes to avoid on JD Mart
Sellers most often undermine their JD Mart results by choosing broad categories, leaving prices and MOQs blank, copying one description across many products, letting enquiries wait for hours, and committing to long packages before testing. Buyers most often get into trouble by paying a full advance to an unverified seller, skipping samples, or paying outside escrow to an account in a different name. Each mistake is easy to avoid with the checklists above, and avoiding them matters more than any feature difference between JD Mart and its competitors.
JD Mart and Justdial: using both
Many businesses benefit from both of Just Dial's services. A building-materials trader, for example, can use a Justdial listing to win walk-in and phone customers from nearby contractors and homeowners, and a JD Mart catalogue to win bulk orders from builders in other cities. The two serve different buyers, so track them separately. On the Justdial side, our sister site JD Review covers how to add a business to Justdial free, the difference between paid and free listings and whether Justdial suits B2B businesses. JD Review is edited by the same author as B2B Review.
What JD Mart users should expect in the first month
Sellers who complete their catalogue and reply quickly typically see the first enquiries arrive within days of listing, with volume depending on category demand and competition. The first month is mainly for learning: which products draw interest, which categories bring relevant RFQs, and how fast competitors respond. Buyers can expect several quotes within a day or two of a clear Get Best Price request in most standard categories. Both sides should treat the first month as a calibration period and judge results after 60 to 90 days.
Official JD Mart resources
- JD Mart product page on Justdial (opens in a new tab)
- JdMart FAQs (opens in a new tab)
- JdMart on the App Store (opens in a new tab) and on Google Play (opens in a new tab)
- Justdial investor relations (opens in a new tab) for company filings
Key takeaways
- JD Mart is Just Dial Ltd's B2B marketplace, separate from Justdial local search.
- Buyers use it free, with RFQs, Get Best Price and free escrow.
- Sellers get catalogues, leads, a dashboard and a verified stamp, but no public price list.
- Test with written terms and a lead log; compare with IndiaMART and TradeIndia.
Every guide in this topic
Understanding JD Mart
- GuideWhat Is JD Mart? How Justdial's B2B Marketplace Works
A plain explanation of JD Mart: who runs it, how buyers and sellers use it, how it differs from Justdial, and which facts are still undisclosed.
- ReviewIs JD Mart Reliable? A Practical Trust Check for Buyers and Sellers
Separates the platform's legitimacy from the reliability of individual sellers, explains each trust feature's limits, and gives a checklist for first orders.
Selling on JD Mart
- ReviewIs JD Mart Worth It for Sellers? Benefits, Pricing and a 90-Day Test
Seller benefits, what is and isn't known about JD Mart pricing, questions to ask sales, and a break-even method for deciding whether to continue.
- How-toHow to Get Leads on JD Mart: Registration, Catalogue and Response Playbook
Covers registration, where leads come from, catalogue optimisation, response speed and qualifying enquiries so you get more relevant JD Mart leads.
Comparisons
- ComparisonJD Mart vs IndiaMART: Which B2B Marketplace Fits Your Business?
A side-by-side comparison on ten consistent criteria, with what each platform publishes, what it doesn't, and which kinds of sellers and buyers each suits.
- ComparisonJD Mart vs TradeIndia: Comparing Two B2B Marketplaces for Indian Sellers
How JD Mart and TradeIndia compare on the same criteria, what each publishes about leads and pricing, and who each is more likely to suit.
Frequently asked questions
What is JD Mart used for?
Finding suppliers and sourcing products in bulk (for buyers), and listing catalogues and receiving business enquiries (for sellers).
Is JD Mart part of Justdial?
It is operated by Just Dial Ltd, but it is a separate B2B marketplace with its own apps.
Is JD Mart good for sellers?
It can be, depending on category and response capacity. Test with tracking; see is JD Mart worth it.
What is new on JD Mart in 2026?
Justdial announced the JD Mart Super Sixer Pack in July 2026, described as offering highly qualified lead access and premium 3D catalogues (Business Today (opens in a new tab)).
Sources
Each source is labelled by type. Official and filing sources carry the most weight; third-party figures are shown only with a caveat. How we weigh evidence.
- OfficialJD Mart: India's B2B marketplace (product page) (opens in a new tab) (Just Dial Ltd). Checked .
- OfficialJdMart – B2B Marketplace (iOS app listing) (opens in a new tab) (Apple App Store / Just Dial Ltd). Checked .
- Company filingJustdial Annual Report 2023-24 (opens in a new tab) (Just Dial Ltd). Checked .
- Company filingJustdial investor relations (opens in a new tab) (Just Dial Ltd). Checked .
- IndependentJust Dial clocks 4.1% YoY growth in Q1 PAT (opens in a new tab) (JM Financial Services (market news)). Checked .
- IndependentJust Dial shares jump on Q1 FY27 earnings (opens in a new tab) (Business Today). Checked .
- OfficialJdMart Frequently Asked Questions (opens in a new tab) (Just Dial Ltd). Checked .The page blocked automated retrieval; content was read from its search-indexed copy. Check the live page before relying on fee details.
- OfficialJdMart India's B2B Marketplace (Android app listing) (opens in a new tab) (Google Play / Just Dial Ltd). Checked .
- OfficialHow are BuyLeads allocated under different plans? (opens in a new tab) (IndiaMART InterMESH Ltd (help centre)). Checked .Page showed an update date of 29 March 2026 when checked.
- OfficialGovernment e Marketplace (GeM) (opens in a new tab) (Government of India). Checked .
- IndependentJust Dial Ltd: company update (July 2024) (opens in a new tab) (ICICI Securities). Checked .Analyst report summarising management commentary; not a company statement.
