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JD Mart: An Independent Guide for Buyers and Sellers

Short answer

JD Mart is the B2B marketplace operated by Just Dial Ltd, launched in February 2021. Sellers publish product catalogues with prices and MOQs; buyers search, post requests for quotes and contact sellers by call, chat or enquiry, with an optional escrow payment mode. It is related to Justdial but separate from it: Justdial is for local search, JD Mart for trade buying. Seller pricing isn't published, and Justdial launched a new Super Sixer Pack for B2B sellers in July 2026, so get a written quote and test before committing.

Operator
Just Dial Ltd (Reliance group since 2021)
For buyers
Free search, RFQ, Get Best Price, free escrow
For sellers
Catalogue, leads, dashboard, verified stamp, 1% escrow fee
Not published
Seller price list, JD Mart-only usage figures
On this page
  1. What JD Mart is, and its relationship with Justdial
  2. JD Mart's strengths at a glance
  3. How buyers and sellers use JD Mart
  4. Product catalogue and supplier discovery
  5. Lead generation on JD Mart
  6. Seller onboarding
  7. Pricing research
  8. Reliability and trust
  9. JD Mart pros and cons
  10. How JD Mart compares
  11. Who should use JD Mart
  12. Getting started on JD Mart: a checklist
  13. JD Mart's place in Justdial's strategy
  14. Mistakes to avoid on JD Mart
  15. JD Mart and Justdial: using both
  16. What JD Mart users should expect in the first month
  17. Official JD Mart resources
  18. Frequently asked questions
  19. Sources

What JD Mart is, and its relationship with Justdial

Justdial describes JD Mart as an exclusive B2B portal for wholesale buying, with catalogues, communication tools, RFQs, seller tools, analytics, certification and 24x7 support (official page (opens in a new tab)). The apps are published by Just Dial Ltd (App Store (opens in a new tab)). Justdial's annual report lists JD Mart as its B2B marketplace, distinct from its local search service (Annual Report 2023-24 (opens in a new tab)), and Reliance Retail Ventures has controlled Just Dial since 1 September 2021 (investor relations (opens in a new tab)).

The relationship matters in two ways. JD Mart benefits from Justdial's reach: the company reported 192.9 million unique visitors in the June 2026 quarter (JM Financial market news (opens in a new tab)) and 56.1 million active listings (Business Today (opens in a new tab)). But most of that audience is local consumer search. JD Mart's own buyer and seller numbers are not published, so the parent's scale should be read as potential, not as JD Mart's audience. Full explanation: what is JD Mart and how it works.

JD Mart's strengths at a glance

What JD Mart offers, and why it matters
StrengthWhy it mattersSource
Escrow, free for buyersLowers the risk of first orders with new suppliers, which helps sellers convert cautious buyersFAQ (opens in a new tab)
Get Best Price and RFQBuyers get competing quotes fast; sellers receive ready-to-buy requirementsFAQ (opens in a new tab)
Justdial's scale192.9 million quarterly visitors and 56.1 million listings across the networkJM Financial (opens in a new tab), Business Today (opens in a new tab)
Financial strength of the parentProfitable listed company with over ₹6,000 crore in cash and investmentsJM Financial (opens in a new tab)
New seller packagesSuper Sixer Pack with qualified leads and 3D catalogues (July 2026)Business Today (opens in a new tab)
Seller dashboardReal-time lead tracking and analyticsGoogle Play (opens in a new tab)
Verified and Trusted stampHelps genuine sellers stand outApp Store (opens in a new tab)
What JD Mart offers, and why it matters.

How buyers and sellers use JD Mart

JD Mart use cases
ItemBuyersSellers
DiscoverySearch categories; compare catalogues with specs, price and MOQPublish full catalogue to be found in category searches
QuotesPost an RFQ or use Get Best Price for several quotations (FAQ (opens in a new tab))Respond to RFQs in your categories
ContactCall, chat or send an enquiryReceive lead notifications; track in dashboard (Google Play (opens in a new tab))
PaymentEscrow free for buyers per FAQEscrow at 1% handling fee per FAQ, or direct payment
TrustLook for JD Verified and Trusted stampEarn the stamp; collect ratings
JD Mart use cases.

Product catalogue and supplier discovery

JD Mart's catalogue supports images, video, descriptions, specifications, pricing and minimum order quantity on each listing (official page (opens in a new tab)), and Justdial's July 2026 Super Sixer Pack was described as including premium 3D catalogues (Business Today (opens in a new tab)). For buyers, this means you can often judge fit before calling. For sellers, it means the quality of your listing directly shapes the quality of your enquiries: a listing with exact specifications, a price range and MOQ attracts buyers ready to order, while a vague one attracts price-checkers.

Lead generation on JD Mart

Leads arrive through catalogue enquiries, RFQs, Get Best Price requests and repeat buyers. The biggest levers are accurate categories, complete listings and fast replies. Our step-by-step guide covers registration, the catalogue checklist, reply templates and a weekly routine: how to get leads on JD Mart.

Seller onboarding

Sellers register through the app or website using a mobile number and business details, then build a catalogue. Have your GST details, address, categories and product data ready before you start. Decide carefully which categories you genuinely serve, because that choice decides which buyer requirements reach you. The registration section of how to get leads on JD Mart lists what you'll typically need.

Pricing research

The questions to ask, and a break-even method: is JD Mart worth it for sellers.

Reliability and trust

The platform is operated by a listed company and offers a JD Verified and Trusted stamp and escrow. Individual sellers still need checking, and escrow initial payments are not cancellable on demand according to the FAQ. Details, a buyer checklist and a table of checks by order size: is JD Mart reliable.

JD Mart pros and cons

Strengths

  • Run by Just Dial Ltd, a listed company with public filings
  • RFQ and Get Best Price help buyers compare quotes quickly
  • Escrow option and shipping partner choice in the app
  • Seller dashboard with lead tracking and analytics
  • Connection to the wider Justdial business ecosystem
  • Continued investment, including new seller packages in 2026

Limitations

  • No public seller price list or lead allocation schedule
  • JD Mart-specific buyer and seller numbers not disclosed
  • Verification stamp criteria not published in sources reviewed
  • Escrow cancellation terms favour the seller once paid

How JD Mart compares

JD Mart against the main alternatives
QuestionJD MartIndiaMARTTradeIndia
Founded202119961996
Lead allocation published?NoYes, weekly by plan (allocation (opens in a new tab))No
Escrow documented?YesNot in sources reviewedNot in sources reviewed
Free tier documented?Registration availableFree seller accountFree product listing
Best readWhat is JD MartJD Mart vs IndiaMARTJD Mart vs TradeIndia
JD Mart against the main alternatives.

Who should use JD Mart

JD Mart is a strong candidate for wholesalers and distributors of standard, well-specified products; sellers who can answer enquiries quickly; businesses already working with Justdial; and buyers who want escrow on first orders with new suppliers. Sellers of highly engineered products with long sales cycles, export-led businesses, and sellers who need published lead allocations should compare alternatives first, and government suppliers need GeM (opens in a new tab).

Getting started on JD Mart: a checklist

For sellers

  • Decide which categories you genuinely serve before registering.
  • Have GST details, address and product data ready.
  • List every product with a buyer-language title, specifications, price range, MOQ and real photos.
  • Turn on lead notifications and assign someone to respond within minutes.
  • Start a lead log recording source, product, quantity, city, reply time and outcome.
  • Ask for paid package terms in writing, including the Super Sixer Pack if offered.
  • Review results at 30 and 90 days before renewing.

For buyers

  • Write a precise requirement: specification, quantity, delivery location and date.
  • Use Get Best Price or an RFQ to collect several quotes.
  • Compare quotes on landed cost, MOQ, lead time and terms.
  • Verify the chosen supplier's GSTIN on the GST portal.
  • Order a sample, then use escrow or staged payment for the first order.
  • Keep every quote, chat and receipt.

JD Mart's place in Justdial's strategy

Justdial has consistently presented JD Mart as part of its growth plan. Analyst coverage in 2024 reported management's ambition for the B2B segment, driven by JD Mart, to grow towards a third of revenue (ICICI Securities (opens in a new tab)), and in July 2026 the company highlighted the new JD Mart Super Sixer Pack as part of efforts to strengthen its B2B commerce platform (Business Today (opens in a new tab)). For sellers, that suggests continued investment and new packages; it doesn't tell you what results to expect in your category. For buyers, it suggests the platform's tools, including escrow and quote comparison, are likely to keep developing.

Mistakes to avoid on JD Mart

Sellers most often undermine their JD Mart results by choosing broad categories, leaving prices and MOQs blank, copying one description across many products, letting enquiries wait for hours, and committing to long packages before testing. Buyers most often get into trouble by paying a full advance to an unverified seller, skipping samples, or paying outside escrow to an account in a different name. Each mistake is easy to avoid with the checklists above, and avoiding them matters more than any feature difference between JD Mart and its competitors.

JD Mart and Justdial: using both

Many businesses benefit from both of Just Dial's services. A building-materials trader, for example, can use a Justdial listing to win walk-in and phone customers from nearby contractors and homeowners, and a JD Mart catalogue to win bulk orders from builders in other cities. The two serve different buyers, so track them separately. On the Justdial side, our sister site JD Review covers how to add a business to Justdial free, the difference between paid and free listings and whether Justdial suits B2B businesses. JD Review is edited by the same author as B2B Review.

What JD Mart users should expect in the first month

Sellers who complete their catalogue and reply quickly typically see the first enquiries arrive within days of listing, with volume depending on category demand and competition. The first month is mainly for learning: which products draw interest, which categories bring relevant RFQs, and how fast competitors respond. Buyers can expect several quotes within a day or two of a clear Get Best Price request in most standard categories. Both sides should treat the first month as a calibration period and judge results after 60 to 90 days.

Official JD Mart resources

Key takeaways

  • JD Mart is Just Dial Ltd's B2B marketplace, separate from Justdial local search.
  • Buyers use it free, with RFQs, Get Best Price and free escrow.
  • Sellers get catalogues, leads, a dashboard and a verified stamp, but no public price list.
  • Test with written terms and a lead log; compare with IndiaMART and TradeIndia.

Every guide in this topic

Understanding JD Mart

Selling on JD Mart

Comparisons

Frequently asked questions

What is JD Mart used for?

Finding suppliers and sourcing products in bulk (for buyers), and listing catalogues and receiving business enquiries (for sellers).

Is JD Mart part of Justdial?

It is operated by Just Dial Ltd, but it is a separate B2B marketplace with its own apps.

Is JD Mart good for sellers?

It can be, depending on category and response capacity. Test with tracking; see is JD Mart worth it.

What is new on JD Mart in 2026?

Justdial announced the JD Mart Super Sixer Pack in July 2026, described as offering highly qualified lead access and premium 3D catalogues (Business Today (opens in a new tab)).

Sources

Each source is labelled by type. Official and filing sources carry the most weight; third-party figures are shown only with a caveat. How we weigh evidence.

  1. OfficialJD Mart: India's B2B marketplace (product page) (opens in a new tab) (Just Dial Ltd). Checked .
  2. OfficialJdMart – B2B Marketplace (iOS app listing) (opens in a new tab) (Apple App Store / Just Dial Ltd). Checked .
  3. Company filingJustdial Annual Report 2023-24 (opens in a new tab) (Just Dial Ltd). Checked .
  4. Company filingJustdial investor relations (opens in a new tab) (Just Dial Ltd). Checked .
  5. IndependentJust Dial clocks 4.1% YoY growth in Q1 PAT (opens in a new tab) (JM Financial Services (market news)). Checked .
  6. IndependentJust Dial shares jump on Q1 FY27 earnings (opens in a new tab) (Business Today). Checked .
  7. OfficialJdMart Frequently Asked Questions (opens in a new tab) (Just Dial Ltd). Checked .The page blocked automated retrieval; content was read from its search-indexed copy. Check the live page before relying on fee details.
  8. OfficialJdMart India's B2B Marketplace (Android app listing) (opens in a new tab) (Google Play / Just Dial Ltd). Checked .
  9. OfficialHow are BuyLeads allocated under different plans? (opens in a new tab) (IndiaMART InterMESH Ltd (help centre)). Checked .Page showed an update date of 29 March 2026 when checked.
  10. OfficialGovernment e Marketplace (GeM) (opens in a new tab) (Government of India). Checked .
  11. IndependentJust Dial Ltd: company update (July 2024) (opens in a new tab) (ICICI Securities). Checked .Analyst report summarising management commentary; not a company statement.

Where to go next

About the author

Rahul Patil

B2B Marketplace & Digital Growth Researcher

Rahul Patil researches B2B marketplaces, digital business discovery, online lead generation, and search visibility. Through B2B Review, he develops practical guides to help Indian businesses understand marketplace features, compare business discovery platforms, and make informed digital growth decisions.

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